BD & Marketing Manager - IP firm - London or Cambridge
Job Description
We’re looking for an experienced Marketing & Business Development Manager to join a dynamic and collaborative team within a leading IP legal environment.
This is a hands-on, partner-facing role where you’ll play a key part in driving growth, supporting strategic initiatives, and delivering impactful marketing and business development activity across the firm.
You’ll work closely with partners and senior stakeholders, helping shape and execute business plans, while also contributing to firmwide campaigns, pitches, and profile-raising initiatives.
Responsibilities
Business Development
• Act as a trusted MBD advisor to practice groups and sector teams
• Manage and progress client opportunities, proposals, and pursuits
• Support the development and delivery of BD strategies and business plans
• Lead on pitch documents, proposals, and presentations
• Maintain and enhance pitch materials and credentials database
• Use CRM tools to drive client insight, targeting, and reporting
Marketing & Communications
• Create and oversee high-quality marketing materials (digital and print)
• Support brand consistency across all communications
• Deliver targeted marketing campaigns aligned to sector priorities
• Contribute to social media and content initiatives
Directories & Awards
• Coordinate submissions to legal directories and industry awards
• Identify and manage opportunities to raise the firm’s profile
Events & Campaigns
• Plan and deliver events, conferences, and business development activities
• Manage follow-up activity and relationship development
• Track performance, ROI, and campaign effectiveness
Job Requirements
You’ll be a proactive and commercially minded professional who enjoys working closely with senior stakeholders.
Essential:
• 4–5 years’ experience in marketing & business development (professional services preferred)
• Experience working with partners or senior stakeholders
• Strong writing, communication, and organisational skills
• Ability to manage multiple projects and deadlines
• Experience using CRM systems and research tools
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)
Desirable:
• Experience within legal or IP sectors
• Familiarity with design tools (e.g. Adobe InDesign)
