Marketing Executive
Job Description
An exciting opportunity has arisen for a Marketing Executive to join a highly regarded professional services firm with a strong reputation and an established client base. This is a broad and varied marketing role, offering the opportunity to work closely with senior stakeholders and contribute to the delivery of marketing campaigns, digital communications, events, content and wider business development initiatives.
Responsibilities
Working as part of a collaborative Marketing & BD team, you will:
• Support the planning, delivery and evaluation of marketing campaigns across a range of practice areas.
• Create, edit and publish engaging content across websites, social media, newsletters, email campaigns and other channels.
• Support the firm's digital marketing activity, including website updates, email marketing and social media.
• Coordinate events, webinars, seminars and sponsorship activity from planning through to post-event evaluation.
• Support PR activity and coordinate legal directory and award submissions.
• Develop and maintain marketing materials including brochures, credentials, presentations, biographies and case studies.
• Help ensure consistent application of the firm's brand across all channels.
• Support CRM activity, including contact management, mailing lists, event invitations and campaign reporting.
• Contribute to internal communications and wider marketing projects.
• Provide marketing and BD support, including updating and adapting pitches and other BD collateral.
• Monitor campaign performance, website analytics and social media engagement, using insights to improve future activity.
Job Requirements
You will ideally have:
• At least 2 years' marketing experience within a professional services environment, with legal sector experience highly desirable.
• Experience delivering successful multi-channel marketing campaigns.
• Excellent content writing and editing skills with a strong eye for detail.
• Digital marketing experience, including websites, email marketing and social media.
• Experience coordinating events and client-facing initiatives.
• An understanding of marketing analytics and campaign performance.
• Experience using CRM and email marketing systems.
• Excellent organisational skills and the ability to manage multiple priorities and deadlines.
• A proactive, enthusiastic and solutions-focused approach.
• Strong communication and interpersonal skills, with confidence working with senior stakeholders.
• Commercial awareness and an understanding of professional services.
