BD & Marketing Manager - full time or 4 days
Job Description
A leading London law firm is seeking an experienced Business Development & Marketing Manager to join its Marketing & BD team. This is a hands-on, delivery-focused role supporting the firm’s key Businesses sectors, including private capital, private wealth, and institutions, as well as specialist industry groups such as energy, healthcare, media, technology, retail, and sports.
You will work closely with partners and fee earners to drive business development activity, manage campaigns and events, and support pitches and client initiatives. A key part of the role is the management, coaching, and development of a Business Development Executive. You will ensure continuity and momentum across the firm’s strategic growth plans and take ownership of project delivery, client targeting, and intermediary engagement.
Responsibilities
• Develop and implement strategic BD and marketing plans for the firm’s Businesses sectors in collaboration with partners
• Deliver day-to-day marketing and BD activity, ensuring projects progress smoothly and plans are executed
• Support partners on client development, intermediary engagement, pitches, and award/directory submissions
• Manage, coach, and develop a Business Development Executive
• Coordinate and oversee events, campaigns, sponsorships, and communications to ensure high-quality delivery
• Conduct client targeting, market research, and analysis, ensuring follow-up activity is captured and progressed
• Maintain oversight of budgets, monitoring spend and evaluating ROI
• Contribute to firmwide marketing and BD initiatives
Job Requirements
• 8–10 years’ experience in business development or marketing, with at least four years in a management role
• Experience in professional services, ideally in a Corporate/M&A or related legal environment
• Strong understanding of the full marketing and BD mix in a law firm or professional services context
• Proven ability to manage multiple projects and priorities simultaneously
• Confident working with senior stakeholders and partners, with excellent written and verbal communication skills
• Experience in coaching and managing junior team members
• Hands-on, proactive, and delivery-focused, with strong ownership and accountability
• Highly organised, flexible, and adaptable in a fast-moving environment
• Bachelor’s degree in Business, Marketing, or a related field; Master’s degree or professional qualification preferred
